Now that you understand how keyword stuffing and irrelevant keywording work as Black Hat SEO strategies, let’s talk about how to fix the damage done by these practices.
When combatting the harm done by these tactics, it’s important to completely remove the problem content as quickly as possible, so we don’t recommend tackling the issue over multiple sessions.
Please note also, if you’re unsure of anything we lay out here, or think there might be more at play damaging your site ranking than just keywords, get in contact with a reputable SEO company and get some professional advice first.
Now let’s break down the diagnosis and repair into three steps to help you work methodically through the process of fixing your website.
Step 1: Isolate the problem keywording
This sounds like the simplest step, but it can be by far the most time consuming depending on the amount of Black Hat keywording that exists on your website.
Work through every section of your website from top to bottom. When looking for keyword stuffing, keep an eye out for repetitive sentences and paragraphs.
While searching for irrelevant keywords, take note of any words, sentences, ideas or concepts that seem completely out of place for your business.
We say this is the most time-consuming step because Black Hat SEO providers can be incredibly sneaky with how and where they hide these keywords, so be prepared to go over sections multiple times to find every problem area.
Step 2: Replace, remove and rewrite
Filling the void left by the absence of Black Hat keywords can be challenging, largely due to the lack of care and concern for good content generation that led to their inclusion in the first place.
We recommend writing high-quality replacement content that properly reflects your business as well as adding keywords you know from previous experience to be helpful to your Google ranking.
Step 3: Monitor and check for ranking changes
Now comes the most important part, seeing whether Google puts your site back in good standing. This process can take some time, so it’s important to be both diligent and patient.
If months go by and there’s no change to your ranking, you may have missed some problem keyword sections and will need to go back over your site and repeat steps one and two again thoroughly.
If you have any further questions about Black Hat keywording, or just want a bit of help with your site, don’t hesitate to get in touch any time!