What Is Backlink Cleanup?
Backlink cleanup is a vital tool in your SEO arsenal. When search engines rank your pages, they use backlinks to determine their popularity and relevance. The more backlinks that a page has (and the higher the quality of the source of those links), the higher a page will rank, all other things held equal.
The problem, however, is that search engines like Google will punish you if they feel that your backlinks do not come from legitimate sources. Having lots of links can harm your SEO efforts, putting you on the back foot.
Backlink cleanup is the process of telling search engines that you do not accept particular links to your pages. While this might seem counterproductive, cleaning up “spammy” links can have a profound effect on your overall page rankings, boosting your position on the results page.