What Is Off-Page SEO?
Off-page SEO is a vital component of your overall page ranking strategy. When Google and other search engines judge the quality and relevance of your site, they look for information from other pages on the web. The more page mentions, links and content related to your website, the higher the perceived quality of your pages for users (and the higher they will rank).
Off-page SEO, therefore, refers to any action on other sites that could positively affect the ranking of your website. Examples include:
- Increasing the number of shares of your content
- Increasing the engagement with your brand on social media pages
- Improving the quantity and quality of links to your website, especially from authoritative sources.
Off-page SEO involves a variety of techniques designed to improve the way the SERPs perceive your pages. Let’s look at each in turn.