What Is Off-Page SEO?

Off-page SEO is a vital component of your overall page ranking strategy. When Google and other search engines judge the quality and relevance of your site, they look for information from other pages on the web. The more page mentions, links and content related to your website, the higher the perceived quality of your pages for users (and the higher they will rank).

Off-page SEO, therefore, refers to any action on other sites that could positively affect the ranking of your website. Examples include:

Increasing the number of shares of your content
Increasing the engagement with your brand on social media pages
Improving the quantity and quality of links to your website, especially from authoritative sources.

Off-page SEO involves a variety of techniques designed to improve the way the SERPs perceive your pages. Let’s look at each in turn.

Link Building

Link building is the central pillar of off-page SEO. Google and other search engines use the number and quality of links to your pages to judge their usefulness to users. In general, the more links you have from high-quality external websites, the better. Google’s website crawling algorithms see the links to your site from trusted sources and infer from them that your site offers users value. Off-page SEO, therefore, can improve your ranking considerably.

At RiseSEO, we use a variety of white hat backlinking strategies to improve your connection with other authoritative pages on the web. We make sure that the quality content on your site is serving you well, and create linking opportunities where possible. Our link building services focus on the objectives of your enterprise, whether you want to target local customers, increase brand awareness, or link to a specific product page.

Social Media Off-Page SEO

Google and other search engines are increasingly relying on “social signals” to determine the ranking of pages in results. Many users spend the majority of their time online within the confines of popular social media platforms. Social media has become an influential factor in determining whether SERPs perceive your pages as valuable. The more shares, likes, mentions, and subscribers you have, the more valuable your content is to Google users.

Boosting your social media off-page SEO can be a challenge. Engaging effectively with a social media audience is difficult. At RiseSEO, we implement content strategies that increase your user engagement and help to improve your overall off-page SEO performance.

Social Bookmarking

With the all-encompassing rise of social media, social bookmarking has become less critical. However, for some niche companies, it’s still highly beneficial for attracting traffic to your website. Social bookmarking involves sharing content on reddit.com, scoop.it, and delicious.com.

Off-page SEO can be a challenge. But by implementing a multi-faceted approach, you can gain significant traction. At RiseSEO, we help you in all aspects of off-page SEO and tailor our strategy to the needs of your business. Off-page SEO can help you whether you want to improve your social media campaigns, links to your site, or appeal to niche audiences across the web.