The reality is, though, that poorly done keywords can actually damage your search engine reputation. Not to mention that they can lead to frustrated customers who end up on your page when it doesn’t apply.
Relevance does away with these risks, and the best way to arrive at it is through a technique called keyword research. This involves improving your keyword traffic by researching which terms stand to see the best and most relevant results. There are tools online which can take care of SEO keyword analysis for you, but that means taking time out of your already busy day. So, why not trust keyword research to us here at Rise SEO instead?