Are you looking to create a chatbot for your website, but don’t know where to start? We’ve got all your answers.
If you’re reading this article, it’s likely you already know what a chatbot is and how having one installed on your website can help direct enquiries and even convert sales. But if you aren’t familiar with the term “chatbot” and want to know more about how you can create a chatbot for your website, this is the place for you.
What is a Chatbot?
For the sake of this article, let’s start at the beginning: what is a chatbot? A chatbot is, in effect, an online assistant programmed to greet your customers when they visit your website. Through the assistance of a chatbot, you can answer frequently asked questions such as delivery times, contact information or even payment terms and conditions without having to employ someone to physically sit at a computer and man your site 24/7.
It’s a way of assisting your customers with site navigation (which can be particularly helpful if it’s their first time visiting you), and engaging or encouraging customer interaction so they can receive the answers they need from you quicker than if they were to pick up the phone or drive to see you in store.
What are the Benefits of Having a Chatbot on Your Website?
Some of the benefits of having a chatbot on your website are:
Increased Sales and Improved Customer Interaction
Research indicates that businesses that have installed a chatbot on their website see an increase of up to 67% in sales, while also reducing the cost of employing customer service staff by 30%.
This means that your sales are automatically increasing and your customer service staff can implement their skills in other areas of the business to better serve your customers.
Create Real-time Conversations & Direct Assistance Where Needed
Customer service representatives spend a great deal of time directing phone calls and enquiries to certain departments and assisting potential customers with website direction. But, if you had a chatbot installed, they could deal with the majority of your enquiries, allowing your team to focus on the customers who need assistance in other areas, such as order tracking and the like.
How to Create a Chatbot
Knowing how to create a chatbot can be as simple as following a few easy steps. But what’s really important is knowing why you need a chatbot and ensuring that the chatbot you choose will be the best one for your business, its operational needs and your customers.
Some of the factors you need to consider when creating and choosing your chatbot are:
- Identifying why you need a chatbot and how you want it to function
- Where you want it to appear
- If it will work in conjunction with your customer service team and what that will look like
- How it collects feedback and analytics you can use to capture analytics and improve marketing
- What platform you want to use, and whether it works in initial testing
When to Consult the Rise SEO Experts
There are a lot of different factors you need to consider when you want to know how to create a chatbot that will assist your business and work for you the way you want it to.
While it is possible to install a chatbot on your website yourself, if you really want to take advantage of the unique features a chatbot provides, you’ll need the experts at Rise SEO on your side.
To find out more about how a chatbot can improve your website and customer experience, contact us today.