First impressions are everything in the business world. Whether it’s an elevator pitch or your marketing collateral, if you make a splash the first time, you can be sure that success will follow.
When it comes to your website the same is true. But you’re not there on your website to spruik it and more traditional means of print marketing have been proven to be less impactful in an online space.
So, what do you do?
You make sure the prospective customers arriving on your site find the best that your business has to offer, with a landing page that really leaves an impact.
There are so many factors that make a good site lander, but leaving out the complex conversion theory, here’s three key points that you can follow to take your landing page to the next level.
Give it a great headline, and content to match:
When writing headlines, don’t forget the K.I.S.S principle, keep it short and simple. You want to grow a hunger in your potential customers to know more after viewing your landing page headline, so give them a good reason to read on down the page.
When writing the content for your landing page, engaging and impactful is the name of the game here. Your website is a sales tool, not a high school textbook. Keep the language punchy and simple, but still maintain a professional tone.
Break down the features and benefits of your product/service:
Put yourself in the shoes of your customer. In their position what is going to make them buy your product or service? What makes that product or service better than your competitors? Asking these questions helps you tease out exactly what makes your business special and how you can put a unique spin on your site landing page.
If you’re providing a service that nobody else in your market is, your customers should know about it. If your range of products is wider than anyone else’s, your customers should know about it. Pick what makes you special and capitalise on that to make your landing page a showcase of your success.
Use high-quality images and graphic design:
You may have the best website in the world, but all that work can be undone if your design elements look like they’re from the 90’s. Sight is the only sense you can utilise when shopping online, so what better way to showcase the care and dedication you’ve put into your business than with beautiful photography and contemporary graphic design spread across your landing page.
You can read more about Conversion Rate Optimisation here.
Just follow these tips and watch as your landing page brings in a bigger share of your market every month.