Is there anything worse than waiting for a webpage to load?
Seconds drag into what seems like hours as you watch that browser cursor spin and spin and spin.
You probably wouldn’t be surprised to hear that slow page speeds are one of the highest contributing factors to poor lead conversion and a high bounce rate across millions of websites worldwide.
Google has noticed this trend and websites with poor page speeds are being pushed down the search rankings as a result.
‘But my website loads fine on my computer, why is Google penalizing me?’
We get asked this question a lot and we always begin by asking the most important question in return, have you checked your website on a mobile device recently?
We’re living in the iPhone era and Google’s algorithms reflect this more and more every year. This is an issue because so many websites just aren’t optimised to work properly on a mobile format.
A great study by SEO guru Brian Dean in October of 2019 revealed some eye-opening data about mobile page speeds.
In a survey of 5 million desktop and mobile pages, he found that on average a webpage takes 87.84% longer to load on mobile devices versus desktops.
That’s right, the average time to fully load a webpage on desktop is 10.3 seconds, but on mobile, it’s a whopping 27.3 seconds.
For a bit of context, imagine standing in one place doing absolutely nothing for almost half a minute. That’s what the average consumer does when trying to load the page of a local restaurant or boutique shop in their area.
With this in mind, it’s easy to see why so many consumers aren’t interfacing with seemingly fantastic websites, solely because they get fed up with waiting and waiting and waiting to see what they have on offer.
Our advice is to put on your detective hat and be proactive with your website.
We find that very few website owners do regular audits of their site speed across multiple platforms. Grab your phone or your tablet and google yourself (there’s no such thing as vanity in good business). Check how fast your page loads then be objective about whether that was a reasonable time to wait.
If it isn’t, perhaps it’s time to think about a better host or restructuring your pages to be more mobile-friendly.
If you’d like to know more about what’s holding your website back from achieving ranking greatness, our SEO specialists are always on hand to help.