If you’re wondering if you need a landing page but aren’t sure what they are or how they work, this is the article for you.
So you’ve got your website built and ready to go, but are wondering if you need a landing page. In this article, we’ll discuss what a landing page is, how they work and whether they’re effective.
We’ll also touch on whether you can design an effective landing page yourself, and where to go if you want to be certain your landing page works.
What is a Landing Page, and How Does it Differ from a Website?
A website and a landing page are not the same thing. Many websites, in fact, operate effectively without a landing page.
A landing page is a tool to improve your marketing and gather data or leads from your potential customers. It acts separately, like a pop up, to encourage website visitors to connect with you, receive your marketing material and engage with your service or purchase your product.
Are Landing Pages Effective?
Yes, in our experience as web design specialists grounded in SEO strategy and marketing, we have found landing pages to be very effective for our customers. An effective landing page is also very useful when working concurrently with PPC campaigns.
But it’s important to remember that in order to have a successful landing page, you need to give your customers an incentive to provide their details.
In doing this, you should consider the things that matter to your potential customer, what they need when looking for your products and how you can entice them to make that initial contact with you by providing their details.
Can You Design an Effective Landing Page Yourself?
Not all landing pages are the same. While it is technically possible to create your own landing page, if you want to create an effective landing page, you may need to consult an expert such as those on our team at Rise SEO.
What Are Some Examples of Effective Landing Pages?
Some examples of effective landing pages include:
- Newsletter sign up
- Discount codes
- Free trials
- In-person or online event registration
- App downloads
Where to Go for Assistance with Effective Landing Pages
If you want an effective landing page for your website, but want to avoid the hassle of creating it yourself, contact our experts at Rise SEO.
With decades of experience in the industry we’re well-versed in the different types of landing pages and how they can be effective for your business. We’ll work with you to develop a solution that will appeal to your customers and improve your sales in no time.
To get started on your effective landing page, or discuss your options, contact our specialists today.