Do eCommerce sites need SEO and PPC? If you’re reading this article you’re about to find out.
Whether you’re new to the world of eCommerce marketing, or an established online business, you may have heard the term SEO (search engine marketing and PPC (pay per click) advertising. But what are they, and how do they work?
Here we’ll give you a rundown of both marketing strategies, their advantages and how they can work together to improve your eCommerce business.
We’ll also discuss whether you can implement PPC and SEO strategies yourself, or if it’s best to speak to an experienced professional for advice.
SEO & PPC: What Are They & How Do They Work?
SEO is the practice of using keyword research within your website copy to attract customers to your website and your brand.
By using common phrases like “hairdressers in north Brisbane” or “window washing in Western Sydney”, you’re able to tap into the searches your customers and target demographics are making.
Search engines like Google recognise that you use these keywords on your website and, over time automatically promote your business to that market. The catch is that it’s a slow process, requiring months of investment, both in terms of time and money.
PPC, on the other hand, is a more instantaneous approach. By developing targeted ads for little financial investment you are able to create a snapshot of your audience and draw them to whatever it is that you’re selling on your eCommerce site.
While it’s great for a quick return on investment and is easy for newcomers to manage, evidence does suggest that between 70 and 80% of users tend to ignore paid or sponsored advertising.
So there are pros and cons for both, which is why it’s best to speak to your marketing professional (such as those we have on staff at Rise SEO) to see which option would work best for your desired outcome.
Do eCommerce Sites Need SEO & PPC?
SEO and PPC are often seen as part and parcel of the same thing. They operate similarly, and target different aspects of your target market in different ways.
That’s why so many eCommerce business owners find it advantageous to use both strategies as part of their overall digital marketing plan. We at Rise SEO, for instance, have seen many of our clients enjoy the fruits of such a strategy.
Can You Implement SEO & PPC Yourself For eCommerce Sites?
This is a bit of a difficult question to answer, because it’s not as straightforward as it may seem. While it is technically possible to set up your own SEO and PPC strategies as part of your marketing plan, if you’re not familiar with either of these methods, it’s likely you won’t get the desired results.
When to Contact Rise SEO
Over the years, we’ve seen many a combined DIY SEO and PPC strategies go haywire, and in our experience it’s just not worth the hassle of trying to implement such a thing yourself.
Combined, we have decades of experience in the digital marketing arena. We’ve seen fads come and go and learnt to adapt and grow as the industry changes. We’re always working to improve our skills and are dedicated to ensuring we’re at the cutting edge of the latest methods and technology.
We listen to each and every one of our customers, priding ourselves on our stellar communication skills and ability to develop the right digital marketing solution for you.
Ready to implement SEO and PPC strategies into your eCommerce site? Give us a call today.