Need to do an SEO audit but don’t know where to start? We’ve got you covered.
In this article, we’ll discuss what’s involved in an SEO audit, whether it’s something you can do yourself.
What an SEO Audit Involves
There are several things you need to do or at least be aware of when completing an SEO audit correctly. Here, we’ll go through some of the basic things you should cover in a bit more detail:
Making sure Google is only indexing one version of your website (for instance riseseo.com.au versus www.riseseo.com.au or even https://riseseo.com.au) is key if you want to make sure your SEO is streamlined.
If you perform this search and receive multiple results, it’s a sign you need to address your subdomains and make sure they redirect to your preferred web address. This will help centralise your SEO and direct more customers to the platform they should be visiting (rather than a variation of it)
The same is true of your indexed pages. The amount of indexed pages should match those you have on your website, and if it doesn’t it’s something to fix.
If you’re attempting to do this yourself, the Google Search Console is a good starting point, but as we’ll discuss further on, it’s sometimes best left to the experts.
Check Your Page Speed
Having a website with pages that load quickly is crucial to your user’s experience. A web page that doesn’t load quickly or crashes frequently is likely to lose you customers in favour of the competition.
Optimise Images & Text
Having optimised images and text tells Google that you know what you’re doing in your chosen field. This is done by ensuring you’ve used the right file size for web browsers. Remember, the bigger the file, the longer it will take to load, which in turn will affect your page speed.
With more and more people using the internet these days, security is incredibly important. This is particularly the case when you have an eCommerce store or function.
Users want to know that they’re protected when using your site, and if they don’t feel that way, they’ll go somewhere they feel safe.
Having a website that is responsive and mobile friendly is crucial if you want your customers to buy from you or use your service. If your site is not able to load properly across various platforms, be it mobile devices, phones or desktops, you may be missing out on potential sales.
Why Shouldn’t You Complete an SEO Audit Yourself
Like many of the topics we cover on this blog, it is actually possible for you to complete an SEO audit yourself. But that doesn’t necessarily mean you should.
In business, we all know how beneficial an expert opinion can be, and the same is true for an SEO audit. Why waste all your time doing something yourself when you could get a professional to do it for you, in half the time and know it’s done right?
When to Contact Rise SEO
If your SEO isn’t up to par, but you don’t know where to start with an SEO audit, or you simply don’t have the time and skills to complete such a task yourself, talk to the team at Rise SEO.
With decades of experience on our side and access to the latest tools and technology available, we’ll provide you with a comprehensive report in no time. We’ll even make suggestions as to where improvements could be made, and show you how it’s done.
Ready to get started with your SEO audit? Talk to our experts today.