The new year is here and it’s time to throw your digital marketing into overdrive! Over the past decade, we’ve seen some amazing things happen in the world of online business and there’s little doubt that we’ll continue to see the landscape shift and change as we make our way into the new one.
But let’s talk about right now, specifically what’s taking centre stage in the world of SEO in 2020. Here are two great tips you can use to boost your SEO effectiveness and create a stronger online presence this year.
- Incorporate more multimedia:
Whether it’s on your website or spread across your social media platforms, multimedia draws the attention of consumers through its interesting and focus-grabbing design. It’s no great secret that Google’s search algorithm is valuing forms of content other than text more and more with every update.
Video content is both highly sought after and highly valued by businesses, primarily because it’s so engaging to consumers and keeps them on websites longer. This gives your site more time to sell them on your product or service, while also boosting your SEO as Google sees more people interacting with your website over extended periods.
Any form of multimedia works, so long as it’s engaging, professional and properly represents what you offer as a business.
Whether it’s a comprehensive video tutorial or an amazing product overview, you can’t go wrong with multimedia in 2020.
- Start working on those backlinks:
We’ve talked about the front end of your digital presence, now let’s talk about tinkering behind the scenes. If you’re unsure what we mean when we say ‘backlinks’, feel free to check out our other blog on the subject here, then come back when you’re ready!
We’re not mincing words when we say that backlinks are completely crucial to the success of your SEO. If you’re managing your own SEO, it’s important to make sure that the links flowing to and from your website are ones that Google’s search algorithm values when deciding where to send searchers.
So why are we bringing up backlinks now? The new decade means a fresh start, so why not do a little bit of cleaning to keep your website healthy!
