Question 1

What is Performance Max?

Accepted Answer

Performance Max is Google's automated campaign type: you supply the assets (headlines, images, video) and conversion goals, and Google decides where ads appear, across Search, Maps, YouTube, Gmail, Display and Discover, and who sees them. It can be genuinely powerful or an expensive black box, and the difference is almost entirely in how it is set up and supervised.

Question 2

Performance Max or Search campaigns, which should I run?

Accepted Answer

For most Brisbane service businesses: Search first, Performance Max later, if at all. Search gives you control and clean data while the account matures. PMax earns its place once tracking is solid and there is real conversion volume to feed it, run it too early and it optimises toward whatever is easiest, which is rarely your best customer. For online stores the answer flips: PMax with a good product feed is often the main engine.

Question 3

Why does everyone say Performance Max is a black box?

Accepted Answer

Because Google shows you far less than a Search campaign does, limited search term data, no placement-level detail by default, and the algorithm decides the mix. That opacity is real, but it is manageable: brand exclusions, placement reports, asset-level analysis and honest conversion signals pull back most of the control that matters. It is a campaign type that punishes set-and-forget harder than any other.

Question 4

Will Performance Max just steal my brand traffic?

Accepted Answer

Left alone, it will try, your own brand searches are the easiest conversions available, and the campaign happily takes credit for customers who were already coming. We add brand exclusions from day one so PMax has to earn genuinely new demand, and we read its results net of brand. This one setting is the difference between real growth and expensive self-congratulation.

Question 5

What assets do I need for a good PMax campaign?

Accepted Answer

Proper ones: at least a handful of strong headlines and descriptions, real photos (not stock, ideally), your logo, and video if you have it: Google auto-generates a slideshow if you do not, which is usually a reason to make one. Asset quality directly steers where you appear and who clicks. We write and assemble the asset groups as part of setup.

Question 6

How do you stop PMax wasting spend on junk placements?

Accepted Answer

Placement reports get reviewed on the same weekly rhythm as everything else, and junk, made-for-ads websites, kids' game apps, irrelevant channels, goes onto exclusion lists that compound over time. Combined with feeding the campaign only real conversion signals (tracked calls and forms, never page views), the machine learns toward customers instead of noise.

Performance Max,kept honest.

Everywhere Googlereaches.

Garbage in,garbage optimised.

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