Question 1

What is PPC management?

Accepted Answer

PPC (pay-per-click) management is the ongoing running of paid search campaigns, for most Australian businesses that means Google Ads, and it is the same discipline whether you call it PPC, SEM or AdWords management. The word that matters is "management": accounts need weekly attention, because search behaviour, competitors and Google itself change constantly.

Question 2

What happens to an account nobody manages?

Accepted Answer

It rots, quietly. Google match types have grown looser every year, so an untouched account gradually shows ads for searches further and further from what you sell. Costs drift up, lead quality drifts down, and because it happens gradually nobody notices until the quarter's numbers land. Most of the wasted spend we find during audits is exactly this.

Question 3

Is there a minimum ad spend to make management worth it?

Accepted Answer

As a rule of thumb, around $1,500 a month in ad spend, below that, the management fee is a big fraction of the budget and the data arrives too slowly to optimise against. If your budget is under that line we will say so at the audit and suggest where the money works harder, usually local SEO.

Question 4

How often is my account actually touched?

Accepted Answer

Human hands weekly, Mojo continuously. The weekly pass covers search terms, negatives, bids, budgets and ad tests, logged, so you can see exactly what changed and why. Between passes, Mojo watches pacing, cost per lead and conversion anomalies around the clock and flags anything that cannot wait for the schedule.

Question 5

What bidding strategies do you use?

Accepted Answer

Whatever the data supports, which changes over an account's life. New accounts usually start on manual or enhanced CPC while conversion data accumulates, then graduate to lead-based automated bidding once there is enough signal to trust it. What we do not do is flip on "maximise conversions" from day one and let Google learn on your money.

Question 6

Do you manage landing pages too, or just the ads?

Accepted Answer

Both, because cost per lead is decided by the multiplication of the two. The monthly review compares each ad group against the page it lands on, message match, speed, and whether the next step is obvious. Small page fixes are handled within the retainer; a full page rebuild gets quoted separately and honestly.

PPC management,done weekly.

Accounts rotwithout touch.

Wasted spend,hunted weekly.

Same drumbeat,every week.

Lead costs,on the record.

Your account never sleeps.Neither does Mojo.

One flat fee.Zero clip.

Asked constantly,answered properly.

Let’s get yourbusiness booked out.

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