If you know anything about SEO, you’ve probably heard the term backlinks. But what are backlinks and how do backlinks work? Read this article to find out all you need to know.
If you’re familiar with search engine optimisation or digital marketing at all, you’ve no doubt heard the term backlinks.
But exactly what are backlinks in SEO? What is a backlink profile? Why are backlinks so important to improving your search ranking when writing copy for your website?
We’ll discuss the answers to these questions and provide in-depth information on how to find backlinks of sites you visit, or how to source them for your own business, as well as how to create backlinks for SEO, and where to go when you need help.
What are Backlinks?
Let’s start at the beginning: what are backlinks in SEO? Backlinks are, simply put, inbound links embedded into copy on your website or other people’s websites that links to your website, product or service.
Pages with a higher number of backlinks generally rank better in search engines like Google or Bing and are friendly to most algorithm changes.
Why Are Backlinks in SEO So Important?
Because backlinks help improve your search engine rankings, they’re very important in terms of SEO.
If someone links back to your website, the content you produce or even just the products or services, you gain more importance in the eyes of the search engines.
As previously mentioned, websites that are backlinks from other websites are seen as a more authoritative source, and if this is the way that Google sees you, you’re more likely to get your name, products and services in front of those who are looking for what you supply.
How Do Backlinks Work?
Essentially, backlinks work on a voting system. It’s like a popularity contest.
The more popular you are, and the more people that vote on your content (or share it with the world by linking to your content as an authoritative source or something worth sharing), the more amount of votes you garner and the higher your search engine rankings become, which is terribly important in the world of SEO.
What is a Backlink Profile?
Your backlinks profile is the hub of everything related to your backlinks. It showcases the type of backlinks you’re generating and the subject matter with which your backlinks are commonly associated. It also assesses how relevant your backlinks are to the content you produce or the product and services you provide.
Much like good backlinks, a backlink profile will improve your search ranking, increase visibility and drive traffic to your website.
How to Create Backlinks
You can share your content on as many social media platforms as you like. It doesn’t necessarily mean that in doing so you’re creating good, worthwhile backlinks that will work to improve your search engine rankings and online presence.
Knowing how to create backlinks to someone else’s content is easy. All you have to do is hyperlink a word or phrase. But knowing how to create backlinks that will be profitable for you and your business is something else entirely.
It’s about creating shareable content, information and products and services that people need and want in their lives … so much so that they have to tell all their online family and friends about it immediately.
It’s about finding out what you want to say and saying it in a way that will pique the interest of others – preferably your customers or target audience who will invest in your product or service.
How to Find Backlinks of A Site
Knowing how to create backlinks that are effective, and knowing the answer to how do backlinks work is a great starting point. But when it comes to how to find backlinks of a site you want to optimise, or opportunities to enhance your backlinks is something else entirely.
Of course, if you want to check on the progress of backlinks you have put in place, or simply want to see how many times your content has been backlinked on the internet, there are tools aplenty via places like Google Analytics or WordPress.
But sometimes knowing how to find backlinks of a site – or rather opportunities that will help you create shareable content – is about thinking outside the internet.
Make sure you’re sharing all relevant information and updates to your products or services as it happens.
This means remaining active on social media profiles as well as other places to ensure you remain at the forefront of your customer’s minds.
Here are some other things you could consider:
- Attend events and accept invitations to speak at prestigious events that will raise your profile through someone else’s cause or business
- Use photo opportunities to their fullest potential
Where to Go for Assistance with Backlinks
At Rise SEO, we’re the experts when it comes to creating content and knowing how to create backlinks for SEO that will really enhance your business’ profile and improve your search ranking online.
If this article has helped you get started in answering what are backlinks in SEO, but you need a little more guidance from the professionals, we’re here to help.
To find out how we can help you with SEO and improving your backlinks profile, contact our team of professionals today.