What is keyword research and why is it so important in getting your business seen online? Our experts answer all your burning questions.
If you’re familiar with digital marketing and search engine optimisation, you’ve no doubt heard of the term keyword research. But exactly what is keyword research and why is it so important to the growth of your business when marketing online?
In this article, we aim to break through all the noise surrounding keyword research and provide you with the information you need to make keyword research and SEO work for you and your business.
What is Keyword Research?
If you’re looking to get your brand seen online, the smartest way to do that is to improve the odds of Google promoting your business. This is done through something called keyword research and search engine optimisation (SEO).
Using SEO and keyword research is one of the most effective and important tools at your disposal when implementing digital marketing strategies.
By undertaking keyword research and identifying popular terms that may be used when searching for products or services like yours (and using them effectively in the content of your website), you are increasing your chances of Google recognising your business as an authoritative source of information, and your products or services as one which customers should be investing in.
How Keyword Research Works
Keyword research works by analysing the terms that you think might be relevant to your business (for example “carpet cleaning Brisbane”) for popularity. The results will indicate the volume of searches and whether this is an effective keyword for your business.
How Do You Know a Keyword is Effective?
You know a keyword is effective when the volume of times it appears in searches is quite high. For example, if a search term has a rating of 100, it’s better to use that term over one that only has a rating of 10.
But, in some cases, you can use both search terms and cover all bases, thus capturing more of your potential market, which in turn will (hopefully) help with sales conversions.
Can I Do My Own Keyword Research?
There are a number of keyword research tools to help you create your own keyword research and SEO tracker. But it does take time to conduct keyword research, so you have to decide if you would prefer to use this time efficiently in your business, or spend it on implementing marketing tools best left to experts.
Why Use Rise SEO
Why waste time conducting your own keyword research when you can outsource it? Rise SEO’s team of digital marketing experts are highly skilled at conducting keyword research and implementing SEO strategies in the copy of your website, leaving you free to manage your business and deal with the day to day tasks you otherwise wouldn’t have time for.
To get started in keyword research and implementing SEO strategies that will improve your online presence, contact Rise SEO today.