• Home
  • About
  • Blog
  • Contact
Rise SEO
  • SEO
    • Keyword Research
    • Link Cleanup
    • Local SEO
    • Off Page SEO
    • On Page SEO
    • SEO Audit
    • SEO For Small Business
    • eCommerce Marketing
  • Google Ad Management
  • Conversion Rate Optimisation
  • Digital Marketing Consulting
  • Home
  • Blog
  • SEO
  • Why Aren’t Visitors Staying On My Site?
Reducing Website Bounce Rate
Friday, 01 November 2019 / Published in SEO

Why Aren’t Visitors Staying On My Site?

There’s nothing more frustrating than watching customers slip through the net of your website. But the question you need to be asking is why exactly they aren’t interfacing properly with the products or services you have on offer.

Modern day consumers move quickly when searching online and if your website doesn’t facilitate this type of browsing behaviour, they’ll quickly move on to a business that does.

 

You bet there’s definition for this, it’s called a Bounce Rate:

Broadly speaking, a bounce rate is the measure of how many potential customers leave your site after viewing just a single page. While this lone metric must be weighed carefully against other factors that may also be affecting your website performance, it does provide a key piece of info and that’s whether your site is properly engaging visitors.

Think of how many times you’ve been thoroughly unimpressed by a website that fails to grab you from moment one, then think about the ones that have. Successful websites have two things in common that keep customers on them long after that initial click.

 

 

  1. They offer complete ease of use.

Customers love a site that’s as easy to click through as a social media page or news website. They want utility and usability over everything else, sometimes even your products and services.

Now it may sound a bit reductive to say that your website matters more than your business but it’s completely true.

Given the option between a poorly designed and performing website with great products, and a beautifully designed and functional website with average products, we know where we’d bet our money on the majority of customers.

 

  1. They lead their customers where they need to go.

A successful business is one that paves the way for customers to move organically through their website. Think carefully about how your products or services interact and try to draw down some logical links between them that can be worked into the infrastructure of your website.

You’ll be surprised at just how effective this technique is in retaining website visitors, as they move through your products or services on a carefully curated journey that hopefully leads to a purchase.

 

Lowing your bounce rate by improving these two factors can have a significant effect on the amount of successful conversions that your site experiences every year. We’ve seen even the most underperforming websites completely change their business prospects by thoroughly embracing a consumer-oriented website design philosophy.

Think carefully about how you can provide an overly positive experience for customers browsing your website, making the movement between pages as seamless as scrolling down a news feed or flicking between posts.

What you can read next

Is Negative SEO Illegal?
Black Hat SEO: Know The Warning Signs
How to Back Up Your Website

Recent Posts

  • How Much Does Web Design Cost?

    If you’re looking to capture more customers wit...
  • How to Create a Chatbot for a Website

    Are you looking to create a chatbot for your we...
  • How to Back Up Your Website

    Do you know how to back up your website? In thi...
  • What are Backlinks in SEO?

    If you know anything about SEO, you’ve probably...
  • What is Keyword Research?

    What is keyword research and why is it so impor...

Categories

  • Conversion Optimisation
  • Google Ads
  • SEO

How We Can Help

  • SEO
  • Google Ad Management
  • Conversion Rate Optimisation
  • Digital Marketing Consulting

A Little About Us

  • Home
  • About
  • Blog
  • Contact

Follow Us

Rise SEO

1300 000 736

hello@riseseo.com.au

Unit 9/193 S Pine Rd,
Brendale, Brisbane QLD 4500

Rise SEO Pty Ltd © 2021

TOP