Question 1

How much does Google Ads management cost?

Accepted Answer

A flat $595 a month, plus a one-off $950 setup for new or rebuilt accounts. No percentage of spend, an agency that clips your budget gets paid more when you spend more, which is exactly the wrong incentive. Your ad spend is separate and goes straight to Google. Accounts spending over $5,000 a month are quoted individually because the workload genuinely differs.

Question 2

Who owns the Google Ads account?

Accepted Answer

You do, always. The account, the campaigns, the conversion data, the history: all in your name from day one. If you leave, everything stays with you. It is worth asking any agency this question before signing; accounts held hostage in an agency manager account are one of the most common messes we inherit.

Question 3

What is a good cost per lead in Brisbane?

Accepted Answer

It depends entirely on what a customer is worth to you, a good number for a mechanic would be a terrible one for a conveyancer, and a B2B provider can pay several times more per lead and still be wildly profitable. That is why we set the target together up front, then optimise relentlessly toward it: on accounts we manage, cost per lead has been cut by 50% and more against the same budgets. The wrong answer is not knowing your number at all.

Question 4

How much should I spend on Google Ads?

Accepted Answer

Enough for the data to mean something, usually $1,500 to $3,000 a month minimum for a Brisbane service business, because a budget that buys three clicks a day cannot be optimised. We will tell you honestly if your budget is too small to bother, and what we would do instead. Spending more only makes sense once cost per lead is proven at the current level.

Question 5

What does Google Ads management actually involve week to week?

Accepted Answer

Search-term mining and negative keywords, bid and budget adjustments against your cost-per-lead target, ad copy testing, landing page checks, and watching for the things Google quietly changes. Mojo runs the routine layer continuously and flags anomalies; the founders make the judgement calls. Set-and-forget is how accounts rot, most of the wasted spend we find is in accounts nobody had touched in months.

Question 6

What is Mojo and what does it do for my ads?

Accepted Answer

Mojo is our AI marketing system, wired natively into every ads account we manage. It watches spend and cost per lead around the clock, follows Brisbane search demand and shifts budget as it moves, executes routine optimisations like negatives and bid adjustments continuously, and connects ad data to your website analytics so ads and landing pages improve together. Humans approve every significant move: Mojo just never sleeps.

Question 7

Do you write the ads and landing pages too?

Accepted Answer

Yes. Ad copy, extensions and testing are inside the management fee. Landing pages matter just as much as ads, half of a bad cost per lead usually lives on the page, so we audit yours as part of setup and tune them alongside campaigns. If a page needs a proper rebuild we quote that separately and say so up front.

Question 8

Should I run Search campaigns or Performance Max?

Accepted Answer

Usually Search first for a Brisbane service business, it is the highest-intent traffic and the easiest to control cost per lead on. Performance Max earns its place once conversion tracking is solid and there is enough data to feed it; run too early, it optimises toward junk. Stores are different: Performance Max with a clean product feed is often the workhorse. The honest answer is account-specific, which is what the free audit is for.

Question 9

How fast does Google Ads work?

Accepted Answer

Ads show the day campaigns go live, and a well-built account produces leads in week one. The optimisation curve takes longer: expect cost per lead to improve meaningfully over the first six to eight weeks as data accumulates and the machine learns. We have taken over accounts producing one lead a month and had them back to daily leads within two weeks, the speed depends mostly on how broken things are on day one.

Question 10

Can you take over my existing account without losing history?

Accepted Answer

Yes, and done properly you keep everything: the account stays yours, history and conversion data intact, and we work inside it rather than starting over. A takeover starts with a full audit, tracking, search terms, structure, wasted spend, and the fixes are usually visible in the numbers within the first fortnight. If the account is unsalvageable we will say so and rebuild it, in your name.

Question 11

Do I need SEO as well, or are ads enough?

Accepted Answer

Ads buy leads today; SEO compounds so tomorrow costs less. They are genuinely better together, the search-term data from ads tells SEO exactly what converts, and every organic ranking you win reduces what you have to buy. Plenty of clients start with ads for immediate flow and let SEO take weight off the budget over the year. Both are month-to-month, so the mix can shift as the numbers say.

Google Ads Brisbane,measured per lead.

Cost per lead,or it didn't happen.

Every campaign type,one discipline.

Google Ads management

PPC management

Performance Max

Lead costs,on the record.

One lead a month.Then thirty-nine.

Your account never sleeps.Neither does Mojo.

One flat fee.Zero clip.

Asked constantly,answered properly.

Let’s get yourbusiness booked out.

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