What are Google Ads and how do they work? In this article, we’ll answer all those frequently asked questions from a basic definition, to why they’re effective and if you can implement the process yourself or if expert help is required.
Google Ads: A Definition
Google Ads is a digital marketing tool based on the popular search engine platform. Working together with the Display Network and Google’s AdSense programme, it offers businesses the opportunity to reach customers with paid advertising.
The ads purchased through Google Ads take the form of sponsored posts or searches, appearing first in Google’s search results and ranking over even those businesses with high ranking SEO and keywords.
Why Use Google Ads Over Other Platforms?
On any given day, Google receives over 6.9 billion searches per day across the world, in comparison to other search engines like Bing, which only has 900 million searches per day.
Even with some statistical analysis and refining, it’s fair to say that having access to such a large audience – even if it’s only a very tiny percentage of that number – is an opportunity most business owners can’t afford to pass up.
After all, there’s no such thing as too many customers when it comes to increasing your brand visibility and directing sales to the products and services you offer.
What Influences How Google Ads Work?
To ensure your Google Ads are effective and will work the way you want them to, there are a few factors you need to consider. These are:
As with anything in business, you need to make sure your digital marketing and tools link back to one another.
A good tip when writing your Google Ad and preparing the copy you want to attract your customers is to use familiar phrases and keywords, set the tone so it’s relevant to your audience, the brand, product and the mannerisms you use on your website.
Your Target Market
Your target market and where you want your ad to appear will certainly influence the success of your advertising.
Budget is everything. With a larger budget, you’ll obviously be able to invest more in Google’s paid advertising tools and promotional opportunities. But it does work even if you have a smaller budget, you just need to be aware of the amount of money you’re putting into the campaign, and whether it’s worth your return.
So You Don’t Need a Big Budget to Get Started?
No, you don’t. Google Ads has options to suit a variety of budgets, making it a cost effective solution for any business, no matter how big or small. And, when you choose to work with the Rise SEO crew on your ads, you’re getting even more bang for your buck, with access to all the knowledge we have at our fingertips.
Why Use Google Ads Over Other Techniques, Like SEO?
Google Ads isn’t something you necessarily use instead of SEO techniques, but in conjunction with. Certainly, you can do one or the other if that’s what your business needs, but together, they have provided our clients with fantastic results.
Like SEO, Google Ads are keyword driven. But unlike Google Ads, SEO takes time and effort to implement effectively. It’s good for instantaneous ads and a quick increase in revenue or visibility to get your business name seen by potential customers and let them know you’re professional in whatever industry you call home.
Can You Test Google Ads?
Yes! One of the biggest benefits of Google Ads is its ability to test and trial ads they’re created. With these features, you can see which ads would be most productive for your business, make any changes you need and adapt your campaign with little to no disruption or fuss.
Can You Set Up a Google Ads Account Yourself?
Technically, it is possible and fairly easy to set up a Google Ads account yourself. But if you really want to get the most out of your campaign and stretch your account to its full potential, working with a Google Partner such as Rise SEO will give you an edge your competitors might not have.
Our team members are highly experienced in Google Ads, and know how to tap into a variety of niches so you can get the best possible results from Google Ads.
We have access to the latest advancements and technology and we’ll work with you to create a campaign that works for you, without the hassle of running and monitoring an account yourself.
If you’re ready to get started with Google Ads, contact our experts at Rise SEO.