Do you have an eCommerce store but aren’t taking full advantage of search engine optimisation? If so, you’ve come to the right place.
In this article, we’ll discuss the basics of SEO and how it can benefit your eCommerce platform, whether eCommerce SEO is something you can implement yourself and when to call in the experts from Rise SEO.
What is SEO?
We’ve discussed the basics of search engine optimisation (SEO) and how it can benefit your website before but for the purpose of this article, we’ll go over it again.
SEO is the process of using keyword research to attract customers to your website (or in this case, eCommerce store).
By performing keyword research to identify the popular search terms your potential customers type in when searching for the products or services you offer, you’re then able to include them in the content featured in your own eCommerce store.
This will, essentially, draw customers to your website and by extension, improve your sales turnover.
It will also improve your search ranking in places like Google. As you continue to gain more traction through your use of keyword research and SEO, you will be seen by search engines as an authoritative source and they will automatically start to promote you more to potential customers.
Why is SEO Important for eCommerce Sites?
SEO is important for eCommerce sites in the same way it’s important for websites. It’s an extension of your business and to ignore that platform may mean you are missing out on connecting with potential customers and the sales their custom brings you.
What are the Benefits of SEO for eCommerce?
There are almost too many benefits of using SEO for eCommerce sites. Here, we’ll discuss some of the most popular reasons eCommerce business owners use SEO:
By using eCommerce SEO, you increase your chances of being seen by your potential customers. This means that people will become more familiar with your brand and your name will become synonymous with the products and/or services you offer.
It lets your customers know you are established, professional and open for business.
Improve User Experience
Improved user experience is key when you have an eCommerce site. You want to make it as easy as possible for your customers to find your site, products and services and navigate your website.
By having a site that ranks highly and tells your customers exactly what they need to know, when they need to know it, you increase customer satisfaction and their user experience. You stand out from the competition by being direct and responsive through your eCommerce SEO.
The biggest reason to have an eCommerce store is to get sales for your business. By drawing more customers to your website, providing them with the products/services and information they need and making the purchasing process seamless, you will improve your sales.
Having an eCommerce site with well-established protocols grounded in SEO will give you a great advantage when it comes to remarketing. Say, for instance, you develop new products and want to tell the world about it.
By taking advantage of what you already have in place through SEO, you’re able to connect with your customers – especially those who have already dealt with you in the past. This improves your chances not only of a return sale, but also of them telling their social circle and other contacts about your business.
Can You Implement eCommerce SEO Yourself?
Technically, you can. But it doesn’t mean you should. SEO takes time and skills to implement, and when you’re running a business – even an eCommerce website – you often don’t have the time to dedicate to it.
When to Contact Rise SEO
At Rise SEO, we’re experts in eCommerce and SEO tactics that will make your business stand out from the competition. We’ve spent decades building our skills and gaining a reputation local businesses rely on to get (and keep) their businesses up and running online.
Ready to implement eCommerce SEO into your online store? Get in touch with the experts today.