What is eCommerce SEO and why is it important when setting up an online store? If these are your questions, you’ve come to the right place.
So you’ve heard of eCommerce, and you’ve heard of SEO, but how do they work together? In this article we’ll go through the basics of eCommerce SEO, why you should implement it when starting up an online store, whether you can do it yourself and how the team at Rise SEO can help you get ahead.
So What is eCommerce SEO?
eCommerce SEO basically combines two digital marketing tools businesses use to promote their online products and services. eCommerce is a bit of a catch-all term referring to setting up a website for the sole purpose of selling your merchandise or services online.
SEO (otherwise known as Search Engine Optimisation) is a digital marketing technique that uses keywords to tap into search engine results and drive traffic to your door and, by extension, help increase sales or customer engagement.
When we combine the two we get an online sales platform that uses keywords to attract potential and established customers to your website. This is something many retailers and online service providers have used to their advantage as consumers continue to increase their online shopping expenditure.
Why Implement eCommerce SEO?
It almost goes without saying that the reason why you would implement eCommerce SEO into your online business is to increase your search traffic and sales.That’s a given. The theory is that the more traffic you can attract to your eCommerce website, the more customers you’ll see through and the more sales you’ll make.
That’s why it’s a worthwhile investment, because those without access to the latest eCommerce SEO techniques (like those we use at Rise SEO) may be missing out on a huge chunk of business.
What’s Keyword Research, and How Does it Work?
Keyword research is the research you undertake to discover which search terms are most popular and relevant to your products or services.
The keywords with the highest amount of search results are generally the ones you should take care to include in the content on your website, as doing so will increase your Google search ranking and get you seen by more customers.
Can You Undertake Keyword Research and eCommerce SEO Yourself?
Yes and no. There are any number of tools online that can assist you with keyword research, boasting the best results and initiatives available in digital marketing.
But running a business is time consuming and often implementing new strategies such as eCommerce SEO gets left by the wayside in preference for other more pressing concerns. And even if these tools initially promote themselves as free, you may end up spending even more money than you first planned to in order to access their full features.
That’s why it’s always best to leave it up to the experts, such as those we have on our staff at Rise SEO.
Why Choose Rise SEO
At Rise SEO, we have decades of combined experience in digital marketing and SEO techniques, particularly when it comes to eCommerce and increasing online sales. Our experts live and breathe this work, and will collaborate with you to develop a strategy suited to your business and the incorporation of eCommerce SEO.
In business, if you want to do something, you should do it right, and in our opinion, there’s no one better than Rise SEO.
To make a splash in the online world with eCommerce SEO, speak to our experts today.
You can find us in seolist.org’s Queensland SEO Directory